That is a simple fact of life in this competitive environment.Ĭomputer users have evolved the last few years to expect systems to be easy, even enjoyable to use. If it has to compromise the user experience offered by Windows 8 to make it work on some hardware, it will not compare well with OS X. Microsoft decided long ago to be a software company, and this is now a competitive disadvantage. The legacy of Windows is that by design of Microsoft's business plan, it must work on a wide variety of hardware made by other companies this is not a complication faced by Apple. This is a daunting task for Microsoft as a software company. Windows 8 must find a way to handle smaller displays intelligently like OS X Lion, and bring touch (not necessarily the screen) into the equation. ![]() What will determine how well consumers react to Windows 8 when released will be how easy it is to use, especially on notebooks. Windows 8 attempts to do what Apple has executed, making the OS work efficiently with the system in the user's favor. The sneak peeks Microsoft has given us of Windows 8 show an exciting new direction for the platform. This is the giant hurdle Microsoft faces with the next version of Windows, not so cleverly codenamed Windows 8. The company had a good plan and has executed it well. The groundwork for a touch optimized experience was laid even before the iPad hit the scene. It started by putting large touchpads on every MacBook, and carried it over to non-notebooks with the release of the Magic Mouse and Magic TrackPad. The hardware and software have been written from the ground up to work together.Īpple hasn't done this overnight, it has been laying the groundwork for this synergy for a while. The handling of the small notebook screen is pure genius, as is moving between programs occupying the entire display via simple touch gestures. The ability to have lots of programs running and easily get to any one of them is already changing the way I work with OS X. OS X Lion has a raft of features designed to make working with a MacBook Air, even older MacBooks, as intuitive as possible. ![]() The synergy between these Apple products is powerful stuff, and demonstrates the big task ahead for Microsoft's work in progress, Windows 8. The joint release is significant because Lion is designed from the ground up to optimize the user experience on Apple hardware. Unless you have been sleeping in a cave somewhere, you know that Apple released new MacBook Air notebooks and OS X Lion together.
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