If they eventually do have a 19-0 season… well, then it’s still a dumb idea. It’s not like they really have much use for it at this point. Of course, it still makes you wonder why the hell the Patriots still wanted to trademark 19-0. Xaverian prevailed, winning its 24th straight game (spanning two seasons). Having to prove that they deserved the right to the phrase, the Patriots apparently licensed “Perfect Season” to the Massachusetts Interscholastic Athletic Association, which produced a DVD of the 2015 state football championship game between Xaverian Brothers and Central Catholic high schools. The Patriots claimed they “licensed” the phrase to apply to a high school championship. The rationale for getting “Perfect Season” is even more bizarre. Emblazoned with an event that didn’t occur, they instead were shipped to other countries. The one complication with those two filings is that, while thousands of T-shirts were printed commemorating a perfect Patriots season, none of them were ever sold. Of course, you might wonder how the hell the Patriots can claim “use in commerce” for these, since the team didn’t have a perfect season and didn’t go 19-0. Patent and Trademark Office and, in December, trademarked the two slogans through their parent company, The Kraft Group, online records show. The Patriots have gone through the process with the U.S. Though it has been nine years since the Patriots nearly achieved an undefeated season, the team just now has gotten around to trademarking “Perfect Season” and “19-0.” ESPN now tells us that nine years later, the US Patent and Trademark Office has approved the trademarks. I pretty much stopped following it after that and assumed that the Patriots probably gave up as well. Given that, we were kind of surprised a few months later to discover that the Patriots were still seeking the trademark on “19-0,” despite the fact that its actual record for the season was a demoralizing 18-1. They were heavily favored to win the Super Bowl, and had filed for trademarks on both “Perfect Season” and “19-0.” Of course, the NY Giants came away with quite the upset and sent the Patriots home as losers. Then, as now, the Patriots made it to the Super Bowl, but that year they had done it with a perfect record, winning all 16 games in the regular season and the first two playoff games to go 18-0. In particular, we mocked the fact that the New England Patriots had filed for some trademarks in the week before the Super Bowl. Nine years ago we had a post about some of the ridiculousness surrounding trademarks and the Super Bowl (a popular topic this time of year).
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